Thursday, June 30, 2016

Top 10 form optimization mistakes and how to avoid them


We all make mistakes, that’s how most of us learn. However Conversion rate optimization (CRO) is all about getting more out of your traffic. If you are not familiar with it, take a look at our 
intro to CRO. In this short post we will cover some of the most common CRO mistakes. We picked those out of many potential mistakes as we believe these are common, easy to fix and can yield significant results. These tips and many more are all part of the knowledge base we built when we designed FormTitan’s auto CRO engine.
Learn more about the top 10 form optimization mistakes

Top 10 conversion rate optimization tips that will improve your online form conversions


Conversion rate optimization (CRO) is all about getting more out of your traffic. If you are not familiar with it, take a look at our 
intro to CRO. In this short post we will cover some of the most important CRO tips. We picked those out of hundreds of such tips as we believe they are common, easy to fix and can yield significant results. These tips and many more are all part of the knowledge base we built when we designed FormTitan’s auto CRO engine.
Read more about the top 10 tips for 
Conversion rate optimization

Sunday, June 26, 2016

Create an online form with built-in Sentiment Analysis Using Google’s Prediction Engine


If you like using open-ended text elements in your forms, than this tip is for you. If you get lots of daily or weekly submissions - then it's definitely for you. 

Some people may argue that it's much easier to analyze and score forms with structured, closed-ended elements like: checkboxes, dropdown menu items and radio button selections. However, in many cases you want to let your customer voice themselves using open text to ask a question, require something or provide feedback. The main drawback usually associated with such input is that your staff needs to manually read each and every entry.
Read more on form titan built-in Sentiment Analysis

Israeli based FormTitan releases the first Form Builder service with built-in Sentiment Analysis and advanced optimization features




As a business, are you dealing with a large amount of customer feedback or support requests? How do you know which ones need escalation without manually reading all? Technologies which can predict and automatically provide sentiment analysis for text have been around for a while.  However, until recently such technologies were expensive, required coding and were used only by larger corporates who could afford the costs.

FormTitan just launched a Form builder which provides such sentiment analysis capabilities.  You can try it out yourself at the following demo page: https://prediction.formtitan.com/sentiment-analysis
FormTitan’s Sentiment Analysis is powered by Google Cloud Prediction API

Sentiment Analysis is only one of many optimization features presented by FormTitan. Built-in chat, A/B split  testing, conditional logic, heatmaps  and payment integrations are some of the other features included with this new service.

FormTitan is owned by FormLogic, a privately held israeli based company since 2005
For more info contact:  ron@formtitan.com

Saturday, June 25, 2016

Online forms with Google Calendar integration



If you use a form to enable service booking or to manage a shared resource (e.g. a meeting room). You’ll probably want to connect your form directly to a calendar. Create new events directly from your form and view them on your designated calendar. You will still get an email for each new submission, but it will also be automatically inserted into your calendar.
read more about how to integrate your form with Google Calendar

Friday, June 24, 2016

Building and optimizing a Squeeze Page Using a professional form builder


Squeeze pages have one goal - to squeeze some data from visitors. Any page where visitors land on is by definition a “Landing page”. But a squeeze page tells you more about its design: It has to leave a visitor with no other choice but to fill in the required fields in order to proceed, no other links and wayouts. Obviously some, maybe even most visitors may not like being “squeezed” and will just abandon the page. This is exactly why you must understand landing and squeeze page optimization. By optimizing your design and message you will be able to minimize the number of visitors who abandon your squeeze pages.
Read more about 
Building and optimizing a Squeeze Page

Thursday, June 23, 2016

Optimize your Landing Pages for coversions Using a professional form builder


You don’t get a second chance to make a first good impression they say….  Well this might be true in real life.  In online marketing you do.   There is always the next visitor and your next campaign. This is exactly why you must understand landing page optimization. By optimizing your design and message you will keep improving that first impression which in turn will translate into higher conversion rates for your pages.

What can you do to optimize your landing pages? 
It all starts with a good design and message. You think you nailed it? Think again, and then put it to test. The first step is to make sure you did not do any mistakes in designing your form. That’s where FormTitan’s CRO engine comes handy.
Read more about how to 
Optimize your Landing Page

Wednesday, June 22, 2016

Are you using the simplest and most common way to test and compare two designs? Are you A/B Testing?


What is A/B testing ?

A/B testing is simply a way to decide between two alternatives. A traditional A/B test system lets you specify two variations of a form. Then it divides your viewers, around the same time, into two groups of the same size. One group gets to view form ‘A’ and the other form ‘B’. When the test is done you can easily see which of the variations worked better for you.
Read more about A/B Testing

Use an Exit Popup Form to fight bounced traffic and improve conversion rates in 2016



Landing pages are a great thing. You design and optimize them to max your conversions. However, as you probably know, most visitors will bounce off your pages without leaving a trace, frustrating isn’t it? Exit pop-up pages usually get a lot less attention than landing pages. People are used to spending time (and money) around the point where new visitors enter their website. They usually neglect to think about trying to winback and save all those who bounce off it. Read more about Exit pop-up form.

Sunday, June 12, 2016

How to improve your online forms conversion rate using A/B testing in 2016

What is A/B testing ?
A/B testing is simply a way to decide between two alternatives. A traditional A/B test system lets you specify two variations of a form. Then it divides your viewers, around the same time, into two groups of the same size. One group gets to view form ‘A’ and the other form ‘B’. When the test is done you can easily see which of the variations worked better for you.

Ok, so i understand A/B testing is important, now i need to choose an online form builder   

There are really few options here and the best 2 options we know of are FormTitan and FormStack.
Take a look at a detailed comparison :  FormTitan vs FormStack, alternative to FormStack

FormStack A/B testing Vs. FormTitan.  What about C and D..?
A/B testing is the simplest and most common way to test and compare two designs.
For example if you are not sure about your background color or image, or what to put on your submit button,  A/B test lets you run two versions one along the other and see which one performs best (read more about a/b testing basics).
So far so good, and a simple solution like FormStack’s A/B test feature  would cut it for you.  So why would you need more?













Learn more why FormTitan is a great alternative to formstack
What is a Multi Variants A/B Testing and why you may need it?
When you are not sure about more than one variant, e.g. you want to test both your background image and your key message,  A/B testing becomes a bit more complex.  Let's take a quick example: Say you have two background images:  a and b.  And also two headers you want to test: c and d.    You now have 2 variants with 4 options:  (a,c), (b,c), (a,d),(b,d).  
Using the simple A/B test scheme you will need to run your test 4 times, compare all the results and check for the best.     This was a simple two variant test.


What’s the advantage of an A/B/C/D... test?
In this type of test, you simply specify all the variations you want to test.
And within one test you’ll get the answers you need.   So instead of running several separate A/B tests, you run one test with all the versions you want to compare.   Keep in mind that whenever you are dealing with multivariate testing you will need more traffic to get accurate answers.


Bottom line, A/B Test is a must, it will save you money and will give you more leads
A/B test is great.  When you can’t decide  between two design options that’s all you need.    If you want to get a bit deeper and have more variants you want to test, you’ll quickly find that the simple A/B test approach is a bit limiting, and it would be much easier for you to work without limiting yourself to only two options.
The most important thing is to understand that by using A/B testing you can optimize your form to a specific audience, so you will spend less budget on online campaigns, and your conversion rate will increase.


How is it done by FormTitan, is it really good ?
FormTitan manages to give you the best of both worlds.   Get the simplicity of an A/B test, but without its limitations.   You can create as many variations as you want for your form:  change headers, colors, background image, submit button, etc.  Just click to add any version you want into the test and you are done.   FormTitan will automatically split the traffic between all the versions you specified and let you know which one is your winner.

Wednesday, June 1, 2016

What are the most important conversion rate secrets for a web form in 2016

In this post, I'll try to give my 2 cents about conversion rate optimization and how we built FormTitan CRO engine.


The rise of the CRO
In the last 2 years, 2015-2016 there has been a lot of buzz about CRO. For you who don't know, "CRO" is an acronym for conversion rate optimization , in simple words :
Trying to increase the % of leads or sales.
And if trying to simplify it even more...make the site’s visitors communicate or purchase more.
You can learn more about CRO here:
https://en.wikipedia.org/wiki/Conversion_rate_optimization


Conversion, conversion , conversion
To understand CRO better you first need to become familiar with these 3 terms:
views = the number of form / web page views
lead  = an actual submission sent by your form(contact, survey, order… etc)
conversion rate = leads / views


For example, If you had 100 visitors in the web page containing your form, but only 20 filled it out, this means your conversion rate is  20/100 =  20%















I can CRO !
until 2016, there were basically 3 traditional ways of improving your conversion rates


1- Hire a CRO expert to improve your form to get more leads. for example :


2- DIY - Searching , learning and trying to apply the CRO rules yourself.
A good example of where to start :


3- Use online tools, that specialize in CRO to assist you. For example:
Accessible CRO , power to the people
Until formtitan's recent launch in may 2016, there were no other tools in the market of online form builders that could really help you dramatically improve your conversions and get more leads. There were (and still are) a few form builders out there, that offer limited optimization capabilities such as an A/B Testing option, however, this is really a partial solution which does not address all aspects of the form and does not guide you during the form creation process.


Back to the past
Let me go back  in time... (http://www.imdb.com/title/tt1560382/) to when this all began for me...It was 2005 and I was young and clueless (my wife will say I still am…)


I wanted to build a form builder, one that will give you flexibility.  back in those days there were only a few players in this field and all were quite the same - very simple, automated, with limited design abilities.


We got to work and built FormLogix. a free  WYSIWYG tool, drag and drop, free layout with no restrictions and simple to use.


Back to the future
As for the forms themselves, in those days every form you made with almost any form builder platform was considered "good enough".
Today however, in 2016, "good enough" does not cut it anymore and making a nice looking form doesn't really mean users will fill it in.
The name of the game has changed - and "Conversion" is the new player on the block.
The higher your conversion  rate is,  the more money you will save on marketing and promotions.


You must understand that the conversion rate is not a FIXED number. It is  based on many factors. For example:
The quality of your audience
A Responsive layout,
Your form's structure and more...
Since We can't compare apples to oranges we also can't compare conversion rates, different type of application or forms will have different recommended conversion rate value.


How did we come up with our innovative CRO engine ?
Even before FormLogix launched in 2005, we’ve seen tens of thousands of forms, assisted thousands of users, and slowly began to see the bigger picture: Our users wanted to know how to get more leads.
They could handle the form builder, the technical part was easy, but they didn’t know why they got a small number of replies. Did they make any mistake in their form? What if the form was smaller? Would that help? Should they have asked for a phone number? Or made all fields mandatory?
The questions were just flooding us, and so we started to look for answers.
We read a lot on what conversion rates experts were thinking, doing and recommending and we started gathering the information.

It took us 8 months to gather the information. We had to cross check it and extract the data which we thought would be the most beneficial to our users. For this process we also paid a few good CRO EXPERTS to give us they're thumb rules on optimization.

The information was now in our hands - we ended up with 200+ important rules - and we thought that if we could just share it with our users - they would benefit so much. However, there is too much information and no user in his right mind would want to go through it all. We had to find a way to automate it and provide the user with relevant recommendations based on what he was doing. We needed to give our users the guidance they needed in real time: while they were actually creating their form.

This was how the CRO Engine came about.

So what are the most important conversion rate secrets for a web form in 2016?
As i said before - it is going to be long... so please stay tuned for my next post….(already working on it).
Roger, Out.