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Showing posts from June, 2016

Top 10 form optimization mistakes and how to avoid them

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We all make mistakes, that’s how most of us learn. However Conversion rate optimization (CRO) is all about getting more out of your traffic. If you are not familiar with it, take a look at our intro to CRO. In this short post we will cover some of the most common CRO mistakes. We picked those out of many potential mistakes as we believe these are common, easy to fix and can yield significant results. These tips and many more are all part of the knowledge base we built when we designed FormTitan’s auto CRO engine.
Learn more about the top 10 form optimization mistakes

Top 10 conversion rate optimization tips that will improve your online form conversions

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Conversion rate optimization (CRO) is all about getting more out of your traffic. If you are not familiar with it, take a look at our intro to CRO. In this short post we will cover some of the most important CRO tips. We picked those out of hundreds of such tips as we believe they are common, easy to fix and can yield significant results. These tips and many more are all part of the knowledge base we built when we designed FormTitan’s auto CRO engine.
Read more about the top 10 tips for Conversion rate optimization

Create an online form with built-in Sentiment Analysis Using Google’s Prediction Engine

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If you like using open-ended text elements in your forms, than this tip is for you. If you get lots of daily or weekly submissions - then it's definitely for you.
Some people may argue that it's much easier to analyze and score forms with structured, closed-ended elements like: checkboxes, dropdown menu items and radio button selections. However, in many cases you want to let your customer voice themselves using open text to ask a question, require something or provide feedback. The main drawback usually associated with such input is that your staff needs to manually read each and every entry.
Read more on form titan built-in Sentiment Analysis

Israeli based FormTitan releases the first Form Builder service with built-in Sentiment Analysis and advanced optimization features

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As a business, are you dealing with a large amount of customer feedback or support requests? How do you know which ones need escalation without manually reading all? Technologies which can predict and automatically provide sentiment analysis for text have been around for a while.  However, until recently such technologies were expensive, required coding and were used only by larger corporates who could afford the costs.
FormTitan just launched a Form builder which provides such sentiment analysis capabilities.  You can try it out yourself at the following demo page:https://prediction.formtitan.com/sentiment-analysis FormTitan’s Sentiment Analysis is powered by Google Cloud Prediction API
Sentiment Analysis is only one of many optimization features presented by FormTitan. Built-in chat, A/B split  testing, conditional logic, heatmaps  and payment integrations are some of the other features included with this new service.
FormTitan is owned by FormLogic, a privately held israeli based compa…

Online forms with Google Calendar integration

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If you use a form to enable service booking or to manage a shared resource (e.g. a meeting room). You’ll probably want to connect your form directly to a calendar. Create new events directly from your form and view them on your designated calendar. You will still get an email for each new submission, but it will also be automatically inserted into your calendar.
read more about how to integrate your form with Google Calendar

Building and optimizing a Squeeze Page Using a professional form builder

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Squeeze pages have one goal - to squeeze some data from visitors. Any page where visitors land on is by definition a “Landing page”. But a squeeze page tells you more about its design: It has to leave a visitor with no other choice but to fill in the required fields in order to proceed, no other links and wayouts. Obviously some, maybe even most visitors may not like being “squeezed” and will just abandon the page. This is exactly why you must understand landing and squeeze page optimization. By optimizing your design and message you will be able to minimize the number of visitors who abandon your squeeze pages.
Read more about Building and optimizing a Squeeze Page

Optimize your Landing Pages for coversions Using a professional form builder

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You don’t get a second chance to make a first good impression they say….  Well this might be true in real life.  In online marketing you do.   There is always the next visitor and your next campaign. This is exactly why you must understand landing page optimization. By optimizing your design and message you will keep improving that first impression which in turn will translate into higher conversion rates for your pages.

What can you do to optimize your landing pages?
It all starts with a good design and message. You think you nailed it? Think again, and then put it to test. The first step is to make sure you did not do any mistakes in designing your form. That’s where FormTitan’s CRO engine comes handy.
Read more about how to Optimize your Landing Page

Are you using the simplest and most common way to test and compare two designs? Are you A/B Testing?

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What is A/B testing ?
A/B testing is simply a way to decide between two alternatives. A traditional A/B test system lets you specify two variations of a form. Then it divides your viewers, around the same time, into two groups of the same size. One group gets to view form ‘A’ and the other form ‘B’. When the test is done you can easily see which of the variations worked better for you.
Read more about A/B Testing

Use an Exit Popup Form to fight bounced traffic and improve conversion rates in 2016

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Landing pages are a great thing. You design and optimize them to max your conversions. However, as you probably know, most visitors will bounce off your pages without leaving a trace, frustrating isn’t it? Exit pop-up pages usually get a lot less attention than landing pages. People are used to spending time (and money) around the point where new visitors enter their website. They usually neglect to think about trying to winback and save all those who bounce off it. Read more about Exit pop-up form.

How to improve your online forms conversion rate using A/B testing in 2016

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What is A/B testing ? A/B testing is simply a way to decide between two alternatives. A traditional A/B test system lets you specify two variations of a form. Then it divides your viewers, around the same time, into two groups of the same size. One group gets to view form ‘A’ and the other form ‘B’. When the test is done you can easily see which of the variations worked better for you.
Ok, so i understand A/B testing is important, now i need to choose an online form builder   

There are really few options here and the best 2 options we know of are FormTitan and FormStack. Take a look at a detailed comparison :  FormTitan vs FormStack, alternative to FormStack
FormStack A/B testing Vs. FormTitan.  What about C and D..?
A/B testing is the simplest and most common way to test and compare two designs. For example if you are not sure about your background color or image, or what to put on your submit button,  A/B test lets you run two versions one along the other and see which one performs best …

What are the most important conversion rate secrets for a web form in 2016

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In this post, I'll try to give my 2 cents about conversion rate optimization and how we built FormTitan CRO engine.

The rise of the CRO In the last 2 years, 2015-2016 there has been a lot of buzz about CRO. For you who don't know, "CRO" is an acronym for conversion rate optimization , in simple words :
Trying to increase the % of leads or sales. And if trying to simplify it even more...make the site’s visitors communicate or purchase more. You can learn more about CRO here: https://en.wikipedia.org/wiki/Conversion_rate_optimization


Conversion, conversion , conversion To understand CRO better you first need to become familiar with these 3 terms:
views = the number of form / web page views lead  = an actual submission sent by your form(contact, survey, order… etc) conversion rate = leads / views

For example, If you had 100 visitors in the web page containing your form, but only 20 filled it out, this means your conversion rate is  20/100 =  20%















I can CRO !