FormTitan - Smart Bidirectional Forms with Salesfroce CRM Integration

 A/B testing and the presidential campaign Why what works so well for an online form won't work when it comes to choosing a president? A/B testing is a great thing.  It lets you compare alternatives and make better decisions.  In this short post we want to demonstrate the benefits of a/b testing by comparing testing for online forms with using a/b testing for choosing the best candidate in a political campaign.   As you can imagine, it won’t be so simple for the latter. A/B testing background A/B testing is a simple way to compare two things in order to find out which one of them works better.  In most scenarios, once you figure out which one is your “winner” you stick with it, and get rid of the other.  The treatment for the winner as well as the loser is probably where the similarity between running an a/b test for an online page and a presidential candidate starts and unfortunately ends. Making only one change When runn...

A/B testing and the presidential campaign Why what works so well for an online form won't work when it comes to choosing a president? A/B testing is a great thing.  It lets you compare alternatives and make better decisions.  In this short post we want to demonstrate the benefits of a/b testing by comparing testing for online forms with using a/b testing for choosing the best candidate in a political campaign.   As you can imagine, it won’t be so simple for the latter. A/B testing background A/B testing is a simple way to compare two things in order to find out which one of them works better.  In most scenarios, once you figure out which one is your “winner” you stick with it, and get rid of the other.  The treatment for the winner as well as the loser is probably where the similarity between running an a/b test for an online page and a presidential candidate starts and unfortunately ends. Making only one change When running an a...

A/B testing and the presidential campaign Why what works so well for an online form won't work when it comes to choosing a president? A/B testing is a great thing.  It lets you compare alternatives and make better decisions.  In this short post we want to demonstrate the benefits of a/b testing by comparing testing for online forms with using a/b testing for choosing the best candidate in a political campaign.   As you can imagine, it won’t be so simple for the latter. A/B testing background A/B testing is a simple way to compare two things in order to find out which one of them works better.  In most scenarios, once you figure out which one is your “winner” you stick with it, and get rid of the other.  The treatment for the winner as well as the loser is probably where the similarity between running an a/b test for an online page and a presidential candidate starts and unfortunately ends. Making only one change When running an ...