A common question asked from Internet Marketers on a day to day basis is that “How do you generate leads?” to which most of them answer by saying “Placing an attractive and high-converting lead generation form on the landing page”. Well, they are quite correct as lead generation through eye-catching forms has become quite a commonplace these days. It has become so famous, that according to a SalesForce study, “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost”. This makes your lead generation form quite simply a gateway between your site and your visitors.
BUT, is it possible for you to ensure that your lead generation form is accurately optimized for your visitors?
Read more about how to increase your conversion rate in 15 efficient ways