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Showing posts from July, 2016

A/B testing and the presidential campaign

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A/B testing and the presidential campaignWhy what works so well for an online form won't work when it
comes to choosing a president?

A/B testing is a great thing.  It lets you compare alternatives and make better decisions.  In this short post we want to demonstrate the benefits of a/b testing by comparing testing for online forms with using a/b testing for choosing the best candidate in a political campaign.   As you can imagine, it won’t be so simple for the latter.

A/B testing background A/B testing is a simple way to compare two things in order to find out which one of them works better.  In most scenarios, once you figure out which one is your “winner” you stick with it, and get rid of the other.  The treatment for the winner as well as the loser is probably where the similarity between running an a/b test for an online page and a presidential candidate starts and unfortunately ends.

Making only one change When running an a/b test for an online form, it's important to make one…

A/B testing and the presidential campaign

A/B testing and the presidential campaignWhy what works so well for an online form won't work when it
comes to choosing a president?

A/B testing is a great thing.  It lets you compare alternatives and make better decisions.  In this short post we want to demonstrate the benefits of a/b testing by comparing testing for online forms with using a/b testing for choosing the best candidate in a political campaign.   As you can imagine, it won’t be so simple for the latter.

A/B testing background A/B testing is a simple way to compare two things in order to find out which one of them works better.  In most scenarios, once you figure out which one is your “winner” you stick with it, and get rid of the other.  The treatment for the winner as well as the loser is probably where the similarity between running an a/b test for an online page and a presidential candidate starts and unfortunately ends.

Making only one change When running an a/b test for an online form, it's important to make one…

A/B testing and the presidential campaign

Image
A/B testing and the presidential campaignWhy what works so well for an online form won't work when it
comes to choosing a president?

A/B testing is a great thing.  It lets you compare alternatives and make better decisions.  In this short post we want to demonstrate the benefits of a/b testing by comparing testing for online forms with using a/b testing for choosing the best candidate in a political campaign.   As you can imagine, it won’t be so simple for the latter.

A/B testing background A/B testing is a simple way to compare two things in order to find out which one of them works better.  In most scenarios, once you figure out which one is your “winner” you stick with it, and get rid of the other.  The treatment for the winner as well as the loser is probably where the similarity between running an a/b test for an online page and a presidential candidate starts and unfortunately ends.

Making only one change When running an a/b test for an online form, it's important to make one…

SUPER SALE - 50% OFF

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Optimize your landing page and pay less for PPC adwords

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Many marketers are seeking web traffic by using a mix of search engine optimization (SEO) techniques, content marketing and paid campaigns. Businesses have grown to learn the importance of using experts to help them with SEO, PPC and social media advertising. Most marketers also understand the importance of using landing pages and instead of driving traffic to a general purpose website, use a campaign-specific landing page. Unfortunately, many marketers still neglect to acknowledge the role which the quality of their landing page plays in their overall campaign.
Read more about how to pay less for your PPC adwords campaigns with an optimized landing page

Build a landing page with an online form builder

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Why is a landing page different from any other page on your web site? It differs because it has a very specific purpose: it's your first point of interaction with visitors. Its design will determine if visitors stay “on ground” or bounce away within seconds from landing. Landing pages are so important, that you’ll find platforms dedicated only for their creation. In this post we’ll address the needs from such a platform and how (if at all) it differs from general purpose online form builders.
Read more on how to create a landing page with formtitan form builder

Conversion rate optimization turns Online forms visitors to leads

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Do you know your goals?
From an online form perspective the answer is simple: to get the best conversion rate you can.
Conversion rate is simply the ratio between those visitors who submit a form to everyone who was exposed to it. So ideally you want every visitor to fill your form and submit it, translating into a 100% conversion rate. Unfortunately in most cases conversion rate would be a single digit number or low two digits. Most people just abandon the form within seconds after being exposed to it. This post is about the visitors who abandon, and what can you do to change their minds.
Read more about Online forms optimization

Manage your data more efficiently - push to Google Documents

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Every form submission is emailed to you, However you may also want to record it in a file.
With our Google Document integration, you can automatically push all your submission data into a single google doc. The file is updated in real time and can serve you for sharing and collaboration. We recommend you set it using a dedicated google account which is solely associated with your form. If you choose so, you will still get an email for each new submission, but it will also be automatically inserted into the google doc you set. Learn more on how to Manage your data using our Google Documents

Top 20 DIY expert secrets to optimize online forms

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Did you ever get help from a conversion rate expert? Look it up in google, there are quite a few of them and for a good reason: Improving conversion rates is one of the most important tasks for anyone with web presence. In this short post we will share with you some of their secrets and show you how you can improve online form conversions on your own.
Read all 20 conversion rate optimization expert secrets that you can do yourself

online forms' integration with Google Sheets

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With this integration you can easily send data directly from your form submissions into a spreadsheet of your choice within your google account. Collect data from your form and use it in real time as you use your other google Sheets. Like with any other google document or sheet you can also share it and collaborate in real time. You can set it this integration using a dedicated google account which is solely dedicated to data associated with your form. You will still get an email from us for each new submission (unless you opt not) , but the data will also be automatically inserted into your google sheets.
Learn more about Enabling online forms with Google Sheets integration


Integrate your online form with Google Contacts

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If you use a form to capture valuable contact information You may want to push the contact information directly into your google contacts. Create new contacts directly from your form and use them as you use your other google contacts. You can set it using a dedicated google account which is solely dedicated to contacts associated with your form. You will still get an email for each new submission, but it will also be automatically inserted into your google contacts.
Read more about how to Enable online forms with Google Contacts integration