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Facebook lead ads VS Landing pages - which is the better option?

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The landing pages and facebook lead ads are both prominent online advertising methods. But which is a better advertising tool? Which should you use for your campaign? while some will tell you that landing pages are better, others would swear that the facebook lead ads will give better results. So which one is a better option? There are endless articles on   Landing Page optimization , and on facebook lead ads as well, so in order to get a clearer picture, we need to look over the advantages and disadvantages of both. Read more on Facebook leads VS. Landing pages

Facebook Lead Ads for improving conversions

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Why advertise on Facebook? Besides facebook being one of the most popular social networks, it has great capabilities for advertising. According to “ wordStream ” blog, Facebook has a user base larger than the population of China! With 1.49 billion members worldwide”. They also list other advantages such as pricing (“Facebook ads tend to cost a fraction of what other online marketing channels cost”), ads variety (Provides “tons of  different ad types ”) and targeting skills (“Facebook targeting capabilities is beyond belief”). Read more about Why you should consider using facebook lead ads .